Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds of friends? An extreme commuter, whose long journey is turbocharging the caffeine industry? A single woman, who is surprised to be on the shelf but has lots of gay […]

Survey Says: Geeks Are Cool A forthcoming book by Mark J. Penn, the CEO of PR heavyweight Burson-Marsteller, proposes that – are you ready? – geeks are not antisocial losers. According to his polling about social trends, which he relates in Microtrends: The Small Forces Behind Tomorrow’s Big Changes, the […]