The Sunday Times (UK): Microtrendies are taking over world

Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds of friends? An extreme commuter, whose long journey is turbocharging the caffeine industry? A single woman, who is surprised to be on the shelf but has lots of gay […]

August 26, 2007

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CIO: Survey Says Geeks are Cool

Survey Says: Geeks Are Cool A forthcoming book by Mark J. Penn, the CEO of PR heavyweight Burson-Marsteller, proposes that – are you ready? – geeks are not antisocial losers. According to his polling about social trends, which he relates in Microtrends: The Small Forces Behind Tomorrow’s Big Changes, the […]

August 10, 2007

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