CIO: Survey Says Geeks are Cool

August 10, 2007

Survey Says: Geeks Are Cool

A forthcoming book by Mark J. Penn, the CEO of PR heavyweight Burson-Marsteller, proposes that – are you ready? – geeks are not antisocial losers.

According to his polling about social trends, which he
relates in Microtrends: The Small Forces Behind Tomorrow’s Big Changes, the most enthusiastic technology users also love a good party and enjoy talking to other people.