Microtransactions and Beyond
By MARK PENN Published September 29, 2008 The financial crisis has redefined the presidential race, bringing into stark relief the candidate who can deal with the complexities of the global markets and return the country to prosperity over the next four years. The race is no longer about change, experience, […]
By MARK PENN Published September 24, 2008 The two prep teams for the presidential debates are moving into high gear, readying their candidates for the ring, knowing the stakes are probably the highest since the Kennedy-Nixon face-offs played a decisive role in the 1960 election. The winner of Friday’s presidential […]
By MARK PENN Published September 17, 2008 The outcome of the 2008 election will, like the last two presidential campaigns, come down to a small number of voters in a few places. Yet those votes will be affected by big, overarching events such as the emergence of Republican vice presidential […]
By MARK PENN Published September 9, 2008 Here’s my post-convention take on the most important questions likely to decide the general election. Who won the conventions? No one — or everyone — won. The post-convention polls suggest that the party gatherings did not fundamentally change the race — this is […]
By MARK PENN Published September 1, 2008 As the Republicans get their turn this week at the GOP convention in St. Paul, Minn., they start out with a difficult — though not impossible — mountain to climb. Democratic nominee Barack Obama is getting his convention bump for his party confab […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.