By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
The New Cool Kids: Part of a rising counterculture, smart, black teenagers are flexing their intelligence instead of hiding it “…Perhaps riding on the rise of prominent post-civil rights black leaders including Obama, more and more black kids are stepping up the smart quotient with a new level of pride. […]
Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been considering using? Did customer reviews on Overstock or Amazon play a role in any of the purchases you made this past holiday season? Have you “Googled” a date’s name before, […]
Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]
Visit msnbc.com for Breaking News, World News, and News about the Economy Strategist Mark Penn discusses how unprepared the US is for the newly unemployed masses
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 2, 2009 With all the concern about America’s manufacturing sector losing jobs, it is easy to miss that the newest phenomenon is the wholesale loss of professional jobs, the very jobs that fueled America’s […]