Microtransactions and Beyond
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 29, 2009 This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from […]
By MARK PENN Published October 27, 2009 Republicans suggest that the aggressive move by the Obama White House to take on people and organizations that disagree with it and oppose its policies is an unprecedented abuse of government resources. This is, of course, nonsense. The Obama team is engaged in […]
Burson-Marsteller CEO and former Hillary Clinton presidential campaign chief strategist Mark Penn appeared on Fox News’ ‘Fox and Friends’ this morning to discuss Hillary Clinton’s performance over her first nine months as Secretary of State. Watch the video at FoxNews.com
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
By MARK PENN Published October 6, 2009 We are in the midst of the Obama administration’s most important week to date, as it faces three decisions that, taken together, could very well shape its legacy. Read Full Article
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.