Bloomberg: Burson-Marsteller Chief Mark Penn on How to Handle a Crisis

Burson-Marsteller Chief Mark Penn on How to Handle a Crisis “As a leader, you have to balance the desire to say something right away with the need to get the facts,” Mark Penn, chief executive officer of Burson- Marsteller, says in Bloomberg Businessweek’s Sept. 26 edition. “People typically err on […]

The Huffington Post: Strategy Corner: Obama — Don’t Bring Back Class Warfare

By MARK PENN Published Septermber 18, 2011 Barack Obama is careening down the wrong path towards re-election. He should be working as a president, not a candidate. He should be claiming the vital center, not abandoning it. He should be holding down taxes rather than raising them. He should be […]

The Huffington Post: Finding the American Spirit After 9/11

By MARK PENN Published Septermber 12, 2011 America continues to look for its true spirit in a post 9/11 world. Just as the Vietnam war reset expectations about America in the world, so 9/11 changed America’s outlook in the opening of the 21st century. Coming off of the Clinton administration […]