Microtransactions and Beyond
SEATTLE — Mark Penn made a name for himself in Washington by bulldozing enemies of the Clintons. Now he spends his days trying to do the same to Google, on behalf of its archrival Microsoft. Since Mr. Penn was put in charge of “strategic and special projects” at Microsoft in […]
Huffington Post: A Public Ready to Act Against Genocide, in Syria and Beyond By Mark Penn and Michael Abramowitz, July 24, 2012 Conventional wisdom has it that our country is turning inward. But with dramatic global events that often unfold on the Internet, the public seems to have a heightened […]
Microsoft has hired Mark Penn–a well-known political strategist, pollster and CEO of the Burson-Marsteller public-relations firm–to a new corporate strategy role reporting directly to Steve Ballmer. The initial focus: igniting more consumer use of Bing, the Microsoft Web search engine. In an interview, Mr. Penn said he is assembling a […]
TIME IDEAS Who Should Romney Pick For Vice-President? The Republican strategist and Democratic pollster in their biweekly face-off about Election 2012 Penn: Obama’s pick of Biden in 2008 was based on filling a void in foreign policy experience, not to win the state of Delaware. Foreign policy was a […]
TIME IDEAS What Are American Values These Days? The Republican strategist and the Democratic pollster reflect on which core beliefs are still central to our lives. Penn: My hope this July 4th is that we focus as Americans on reviving our sport values — values that have made us great […]
Two-thirds of Americans say the country is headed in the wrong direction, according to a survey conducted by Penn Schoen Berland. On NPR News Talk of the Nation, Mark Penn explains that though Americans are losing confidence in the nation, they have retained a sense of personal optimism. Listen to […]
By MARK PENN Published June 27, 2012 A new poll on values shows that there’s less faith in Washington, Wall Street, and even God. But Americans still think they can get anything they want through sheer hard work. America’s values are in upheaval, triggered by the advance of technology, prolonged […]
By MARK PENN Published June 21, 2012 The 137 million voters registered to go to the polls this November will not look like the 131 million who voted for President in 2008. And they are vastly different from the 96 million who voted the year Bill Clinton was re-elected. The […]
TIME IDEAS Was Obama’s Immigration Announcement Good Politics? The Republican strategist and Democratic pollster in their biweekly face-off about Election 2012 Penn: Obama’s announcement that the administration will stop deporting young undocumented immigrants is a win for the president on all levels. This order functionally enacts parts of the […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.