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Mark Penn Participates in BusinessWeek’s 2009 Media Summit

Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]

March 18, 2009

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Wall Street Journal Microtrends Column: Value is the New Green

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]

March 16, 2009

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Politico: Obama bets on the ‘House’ card

By MARK PENN Published February 20, 2009 If the $800 billion stimulus bill works, Barack Obama will go down as a great president who took bold and decisive action at a time of growing national crisis — and the midterm elections, and even his reelection, will be a breeze. If […]

February 20, 2009

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Wall Street Journal Microtrends Column: Green Workers

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and politicians no longer talk about simply creating jobs — now they are creating “green jobs.” Just in the stimulus bill alone, there are said to be four million new green […]

February 19, 2009

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Wall Street Journal Microtrends Column: Committed Cohabiters

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 3, 2009 With all the stimulus ready to go into more broadband, bigger tax cuts and infrastructure, some of America’s most expensive societal investments are also on the decline and in need of a […]

February 3, 2009

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