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Politico: In WH race, strong is often wrong

By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have […]

August 4, 2008

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Politico: ‘Active grannies’ the new soccer moms

By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater. In the relentless quest to find the soccer moms of this […]

July 29, 2008

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New York Post: Rise of the Office Romancers

Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]

December 30, 2007

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Forbes: The Emotional Trap

The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]

November 27, 2007

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