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Mark Penn’s Microtrends wins WPP Atticus Award

Penn Schoen Berland and Burson-Marsteller CEO Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, PSB announced today. Open exclusively to professionals working in WPP companies, the annual Atticus Awards honor […]

August 4, 2010

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The Times (UK): Men: The Second Sex?

Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]

November 15, 2009

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Business Week: Pinning Down the New American Shopper by Mark Penn

Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]

October 17, 2009

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Baltimore Jewish Times: Non-Jewish “Pro-Semites” Pepper JDate

Rima Adler had exchanged a couple of messages with a guy on JDate, but hadn’t yet read his profile. When she finally did, she saw something she wasn’t expecting—he wasn’t Jewish; it said so in capital letters. The 34-year-old District resident quickly wrote back to tell the man that she […]

September 24, 2009

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The New York Times Economix Blog: Mark Penn on ‘Guys Left Behind’

Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]

June 7, 2009

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The Times: Women are victors in ‘mancession’

Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]

June 7, 2009

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