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Forbes: America, Bit by Bit

America, Bit By Bit Mark Penn’s author bio bluntly states he is “widely regarded as the most perceptive pollster in American politics.” Not the more common “one of the most,” but the quite unequivocal “the most.” When you invent the phrase “Soccer Mom” and it goes on to define a […]

September 21, 2007

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Business Week: Name That Demographic

Business Week: Name That Demographic Mark J. Penn still revels in the moment 11 years ago when he identified what became known as Soccer Moms. He was working with President Bill Clinton as a pollster at the time and looking for voters who had not yet made up their minds. […]

September 17, 2007

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New York Times: Why There’s Strength in Small Numbers

Why There’s Strength in Small Numbers The human psyche finds something supremely reassuring about numbers. Just ask my 9-year-old son. His favorite prime-time television series is CBS’s “Numb3rs,” spelled with a digit in place of the third-to-last letter. The show features an F.B.I. agent and his math-genius brother solving crimes […]

September 16, 2007

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Financial Times: Societies under the magnifying glass

FT.com / Comment / Opinion – Societies under the magnifying glass Margaret Mead, the anthropologist, once said: “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it’s the only thing that ever has.” It is a truism of modern politics that one person who […]

September 16, 2007

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Bloomberg: Clinton Pollster Sees Future Filled With Snipers, Teen Knitters

Clinton Pollster Sees Future Filled With Snipers, Teen Knitters The woman reading over my shoulder on the subway was clearly drawn to a chapter about Cougars, or “women who date younger men.” “What’s the name of that book?” she suddenly demanded. So I showed her: “Microtrends: The Small Forces Behind […]

September 13, 2007

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Reuters: Small, offbeat trends can change the world

Small, offbeat trends can change the world While Malcolm Gladwell’s “Tipping Point” explores how a trend emerges from obscurity to the mainstream, a new book says even small trends can have big effects. College-educated nannies, home-schooled children, spouses who are together only at weekends and home-buyers with bad credit all […]

September 8, 2007

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The Sunday Times (UK): Microtrendies are taking over world

Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds of friends? An extreme commuter, whose long journey is turbocharging the caffeine industry? A single woman, who is surprised to be on the shelf but has lots of gay […]

August 26, 2007

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