Microtransactions and Beyond
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and politicians no longer talk about simply creating jobs — now they are creating “green jobs.” Just in the stimulus bill alone, there are said to be four million new green […]
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and see” stance these past few weeks as uncertainty continued to drive the markets and outlook for the PR firm business and beyond. Yet that holding pattern may shake […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 24, 2008 Just as more people in China are working for firms that are privately owned, more workers in America are waking up to find themselves working for companies that are — at least […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 10, 2008 As the financial crisis swept across the nation these past few months, one of the first microtrend groups to emerge is the New Mattress Stuffers — people who have lost their trust […]
At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website
Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising trends predicted for 2008 politics, business, and culture.
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.