Cleggmania could change the world’s elections If it can happen in traditional old Britain, consumer power can take root anywhere By MARK PENN Published May 3, 2010 It used to be the case that UK campaigns were thought to follow the US lead closely: Clinton’s War Room in 1992 became […]
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Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
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Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been considering using? Did customer reviews on Overstock or Amazon play a role in any of the purchases you made this past holiday season? Have you “Googled” a date’s name before, […]
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