Mark Penn participated in a panel on “The Business of PR” at the 92Y Tribeca in New York with Kathy Bloomgarden, CEO, Ruder Finn and Steven Rubenstein, President, Rubenstein Communications. In the highlight video, Mark mentions that despite the shrinking demand for newspapers, the demand for news and information in […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 29, 2009 This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from […]
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell […]
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.