Forbes: The Latest On Microtrends, an interview with Mark Penn, CEO of Burson-Marsteller

The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]

Politico: In WH race, strong is often wrong

By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have […]