Microtransactions and Beyond
Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising trends predicted for 2008 politics, business, and culture.
Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]
The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.