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ABC News Nightline: Meet Clinton’s ‘Number Junkie’

Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author Says He’s No Karl Rove Mark Penn is a self-described numbers junkie who started out as a shy boy from the Bronx, N.Y. Penn’s shyness has actually become an asset — he wanted to discover what people were […]

September 5, 2007

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New York Observer: Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle

Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as the Clintons’ left hemisphere, drafting and interpreting meticulous and incessant surveys to furnish them, along with his other clients, with the market-tested language and policies to get them into […]

July 31, 2007

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Washington Post: Clinton’s PowerPointer

Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore’s policies. They just […]

April 30, 2007

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Washington Post: Policy and Politics by the Numbers

Policy and Politics by the Numbers One night a week, a select group of White House aides and Cabinet members would file into the Yellow Oval Room in the White House residence. And Bill Clinton, the most polished and talkative politician of his era, for once would let someone else […]

December 31, 2000

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The New York Times Magazine: The Guru of Small Things

Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. […]

June 18, 2000

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Time Magazine: Masters of the Message

Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn Masters of the Message: Inside the high-tech machine that set Clinton and Dole polls apart Publish at Scribd or explore others: Magazines & Newspape masters of the messa mark penn

November 18, 1996

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