(Mark Penn Interview starts at 28:15 min) A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big […]

Taking a Chance on Love: Rethinking Office Romance “…In his new book, “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” [Mark Penn] predicts a relaxing of attitudes about workplace love. “Many more people of both sexes are at work now, and there are many more office romances happening,” says Penn, […]

The Mighty One Percent Small groups of enthusiasts are reshaping the way we live today, argues Mark Penn, author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes and an advisor to Hillary Clinton’s presidential campaign. To view the video, please visit NPR News’ The Bryant Park Project

Tome tracks our trends, from tattoos to snipers In a world where even the ring of a phone is individualized, it makes sense that the megatrends movement sparked by a best seller 25 years ago has now been sliced and diced into microtrends. One man behind this shift to the […]