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Bestselling Author

On both the New York Times and Wall Street Journal lists

Founder & President of a Revolutionary Holding Company

“Mark Penn Is Out to Reinvent the Ad Holding Company”

WALL STREET JOURNAL

Invented the Overnight Poll

“By creating this overnight poll system, Penn allowed the campaign to conduct polls to determine messages and evaluate tactics on a daily basis, a tactical advantage.”

POWER OF THE VOTE

Discovered the Soccer Mom

“Penn is famous for discovering the “soccer mom,” the key swing vote that helped President Clinton get re-elected in 1996.”

ABC NEWS

Created the "3am" Ad

“The Clinton campaign took a big gamble with their ‘3 a.m. phone call’ ad and they believe that it worked”

WASHINGTON POST

Aided the World's Largest Software Company

“Mark’s experience and out-of-the-box thinking will help us more effectively reach new consumers and grow market share”

STEVE BALLMER, FORMER MICROSOFT CEO

Global CEO and Corporate Executive

“Mr. Penn is no stranger to the ad industry he is trying to disrupt. He spent a decade in leadership roles at WPP , the world’s largest advertising company.” 

WSJ

Advises Top Political Leaders Around the World

Now it’s all over, I can’t thank you enough for the work you did. Every step of the way, you gave solid, sensible advice, with real insight and creativity. As you know, I cam to rely on it heavily! You were great to work with – true professionals, but true believers too. Thank you!

TONY BLAIR, UK PRIME MINISTER

With over 40 years in market-research, advertising, public relations, polling and consulting, Mark Penn has advised top world leaders, led companies, and written a bestselling book. Penn is Founder, President and Managing Partner of The Stagwell Group, a private equity fund that invests in marketing services companies, and previously held senior executive roles with Microsoft, WPP, and senior strategic roles on electoral campaigns for President Bill Clinton, Senator Hillary Clinton, and Prime Minister Tony Blair.

In The News

WSJ Opinion: A Win-Win Debt Ceiling Deal

Biden and McCarthy can diminish the power of the far left and far right, restoring voter confidence.

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FINTECH.TV: The Transformation of the Marketing Sector

Vince Molinari talks with Mark Penn, CEO of Stagwell about the shift in digital marketing, the rise of AI and what digital marketi…

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WSJ Opinion: Trump or Biden? How About Neither?

Walking away from the presidency is like giving up the car keys because you’re too old to drive safely.

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Ad Age: The Outsider

Mark Penn on building Stagwell, his political and polling background and doing what it takes to make his gamble a success

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