How Hillary Clinton’s former political adviser plans to take over the ad industry
Business Insider Mark Penn, former chief strategy officer at Microsoft and political adviser to both Clintons, has plans to disrup…
Mark Penn left Microsoft and in 2015 launched The Stagwell Group. His forming of the private equity firm, which is led by a group of agency and industry professionals, aims to reinvent the traditional holding company.
Stagwell and its purchases – marketing services companies – have made front-page news.
Stagwell is distinct in that it puts digital first in all investments without being weighed down by legacy assets.
Stagwell’s porfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation.
Penn knows great talent needs to be valued and nurtured to achieve best in class growth, so Stagwell allows for generous incentives and financial rewards.
To facilitate that growth, Stagwell acts as value added investors, not simply managers, through new business development, strategic counsel and add-on acquisitions that keep agencies on the cutting edge of marketing innovation.
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