CEO says digital marketing is best way to target consumers.
Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.
Mark Penn has boldly argued that the future is not shaped by society’s broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
In 2007, Mark Penn released Microtrends, which was a best-seller on both the New York Times and the Wall Street Journal lists. Penn will be writing a sequel to Microtrends for publication with Simon & Schuster in 2018.
Microtrends cemented Penn’s ability to explain changes in the country as a result of small, not large trends that were impacting our lives.
The book was met with praise from many publications, from the Washington Post who called Penn “probably the most powerful man in Washington you’ve never heard of” to New York Magazine, which said Penn is “the guru of small things…Mark Penn is more than a high-powered Democratic pollster: his idea helped transform the Clinton presidency into a service provider for various niche voters”.
Mark Penn also contributes to several different publications. Most recently he has contributed op-eds to The Hill, where his monthly Harvard-Harris Poll results are documented and released. The Harvard-Harris Poll releases a monthly poll on issues important to the American people – from healthcare to the new Administration to the media.
He has also contributed to publications such as Fortune, the New York Times, POLITICO and the Washington Post.
“The ideas in this book will help you see the world in a new way”
“Penn has a keen mind, and a fascinating sense of what makes American and the world tick, and you see it on every page”
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