Stagwell Group: New Roaring 20’s Consumer is Here
CEO says digital marketing is best way to target consumers.
Microtransactions and Beyond
On both the New York Times and Wall Street Journal lists
“Mark Penn Is Out to Reinvent the Ad Holding Company”
“By creating this overnight poll system, Penn allowed the campaign to conduct polls to determine messages and evaluate tactics on a daily basis, a tactical advantage.”
“Penn is famous for discovering the “soccer mom,” the key swing vote that helped President Clinton get re-elected in 1996.”
“The Clinton campaign took a big gamble with their ‘3 a.m. phone call’ ad and they believe that it worked”
“Mark’s experience and out-of-the-box thinking will help us more effectively reach new consumers and grow market share”
“Mr. Penn is no stranger to the ad industry he is trying to disrupt. He spent a decade in leadership roles at WPP , the world’s largest advertising company.”
Now it’s all over, I can’t thank you enough for the work you did. Every step of the way, you gave solid, sensible advice, with real insight and creativity. As you know, I cam to rely on it heavily! You were great to work with – true professionals, but true believers too. Thank you!
With over 40 years in market-research, advertising, public relations, polling and consulting, Mark Penn has advised top world leaders, led companies, and written a bestselling book. Penn is Founder, President and Managing Partner of The Stagwell Group, a private equity fund that invests in marketing services companies, and previously held senior executive roles with Microsoft, WPP, and senior strategic roles on electoral campaigns for President Bill Clinton, Senator Hillary Clinton, and Prime Minister Tony Blair.
CEO says digital marketing is best way to target consumers.
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