Inside The New Agency Holding Company Playbook
As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis…
Mark Penn has been covered extensively in top tier publications — from the New York Times to the Wall Street Journal. He is covered on topics from his business savvy and acquisitions with The Stagwell Group to his knowledge of American politics, polling, and beyond. Penn is a frequent guest on many TV programs – including Bloomberg Business, CNN, MSBC – as well as a go-to for interviews and commentary on polling, politics, trends, and the world of marketing.
“In fact, Mr. Penn firmly believes that polls are a force for good government—he would like to see a ‘public desk’ in the White House”
A few examples of his past coverage highlights include:
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