Forbes: The Emotional Trap

The Emotional Trap – “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]

November 27, 2007

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Brandweek: The Surviving Dads Of Ads

The Surviving Dads Of Ads “…Mark Penn’s book Microtrends, a survey of emerging demographic and psychographic groups, includes a chapter on “Neglected Dads.” Penn charts the course of McDonald’s, which figured out early on that marketing directly to kids could increase the bottom line (not to mention those kids’ bottoms). […]

November 12, 2007

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New York Times: Home Office Politics (Microtrends)

New York Times: Home Office Politics Like other businesses, politics these days is conducted less in person than on speaker phone and laptops. Campaign consultants, policy analysts, fund-raisers and bloggers do most of their work in the comfort of their own homes, or in their cars, or maybe at Starbucks. Political […]

November 4, 2007

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