Microtransactions and Beyond
By MARK PENN Published November 11, 2008 Barack Obama promised he would lower taxes for 95 percent of Americans and presumably raise them for the 5 percent who benefited most under President Bush’s tax policies. But, remarkably, the most affluent 5 percent supported Obama and that was perhaps the key […]
By MARK PENN Published November 4, 2008 The presidential campaign, in the end, had no October surprises beyond the worsening economic crisis. No game-changing ads. No candidate slip-ups of any magnitude. And so this election looks pretty straightforward — moderate voters have switched to the Democratic column, and change is […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.