Microtransactions and Beyond
By MARK PENN Published February 20, 2009 If the $800 billion stimulus bill works, Barack Obama will go down as a great president who took bold and decisive action at a time of growing national crisis — and the midterm elections, and even his reelection, will be a breeze. If […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and politicians no longer talk about simply creating jobs — now they are creating “green jobs.” Just in the stimulus bill alone, there are said to be four million new green […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 3, 2009 With all the stimulus ready to go into more broadband, bigger tax cuts and infrastructure, some of America’s most expensive societal investments are also on the decline and in need of a […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.