Mark Penn’s Microtrends wins WPP Atticus Award

Penn Schoen Berland and Burson-Marsteller CEO Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, PSB announced today. Open exclusively to professionals working in WPP companies, the annual Atticus Awards honor […]

August 4, 2010

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