The Holmes Report: A Reality Check For Corporate Reputation

By MARK PENN Published February 23, 2012 Corporations have a long way to go to maximize their reputation with an increasingly demanding public according to the Global Corporate Reputation Index, which measured corporate citizenship and performance across 6,000 companies. For most companies, citizenship scores lagged in comparison to basic performance […]

TIME Ideas: How Is Obama Faring Against a Republican Challenge?

TIME IDEAS How Is Obama Faring Against a Republican Challenge? Republican strategist Karen Hughes and Democratic pollster Mark Penn in their bi-weekly faceoff about Election 2012 Penn: What Republican challenge? While the Democrats had a long primary process in 2008, both Hillary Clinton and Barack Obama emerged from that […]

World Economic Forum: Tuning in to more than corporate performance

By MARK PENN Published February 7, 2012 In the worldwide marketplace, corporations are continuously being judged by vastly different audiences. From Germany to Brazil, today’s consumers are tuning in to more than just performance; they’re judging corporations on their citizenship. Yet, based on our findings in the inaugural Global Corporate […]

PRWeek: Davos 2012: The great transformation

By MARK PENN Published February 3, 2012 With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year’s World Economic Forum was laser-focused on current worldwide crises at hand. Aptly themed, “The Great Transformation: Shaping New Models,” the conversation was […]

TIME Ideas: Has Newt’s Challenge Hurt Romney or Made Him Stronger?

TIME IDEAS Has Newt’s Challenge Hurt Romney or Made Him Stronger? Republican strategist Karen Hughes and Democratic pollster Mark Penn in their bi-weekly faceoff about Election 2012 Penn: Newt Gingrich has been a great candidate in the way that the Titanic was a great ship. It has been very […]