PR Week: Evolving the Agency Model

The digital revolution has left major brands unsatisfied, unsure if they’re getting the most out of their marketing dollars. It has opened the door for smaller entities that are unencumbered by legacy business structures and are empowered by disruptive technologies, firms that can create groundbreaking work and compete with established […]

February 25, 2016

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Variety: Movie Tracking Specialist NRG Bought by Mark Penn’s Stagwell

Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price. The firm, which has over 100 employees and offices in Los Angeles and London, provides Hollywood studios with tracking data in the weeks leading up to the release of their movies. “We are […]

December 2, 2015

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Politico: Mark Penn’s private equity group to buy PR firm SKDK

SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn’s investment firm. Penn, a former pollster and political strategist, worked on Bill Clinton’s 1996 campaign with Bill Knapp, a managing director at SKDK. Penn left Microsoft earlier this year to start a Stagwell Group, […]

October 10, 2015

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Advertising Age: Mark Penn Wants to Build a New Kind of Holding Company

Mark Penn in September will leave Microsoft, where he has served as exec VP and strategy officer, to start a company that will invest in advertising, research, data analytics, public relations and digital marketing companies. Ex-Microsoft CEO, Steve Ballmer, is an investor in the company, called Stagwell Group, which will […]

June 18, 2015

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The New York Times: A Political Brawler, Now Battling for Microsoft

SEATTLE — Mark Penn made a name for himself in Washington by bulldozing enemies of the Clintons. Now he spends his days trying to do the same to Google, on behalf of its archrival Microsoft. Since Mr. Penn was put in charge of “strategic and special projects” at Microsoft in […]

December 17, 2012

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