Microtransactions and Beyond
Mark Penn participated in a panel on “The Business of PR” at the 92Y Tribeca in New York with Kathy Bloomgarden, CEO, Ruder Finn and Steven Rubenstein, President, Rubenstein Communications. In the highlight video, Mark mentions that despite the shrinking demand for newspapers, the demand for news and information in […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published November 18, 2009 Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The […]
Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 29, 2009 This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from […]
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 9, 2009 I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 23, 2009 Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes. But now, welcome […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 3, 2009 It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man. According to the Census, more […]
Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn. Listen to the show below or at wnyc.org:
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 7, 2009 Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. Its penetration in the U.S. is estimated at 18%, and it […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.