The Times (UK): Men: The Second Sex?

Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]

November 15, 2009

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Business Week: Pinning Down the New American Shopper by Mark Penn

Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]

October 17, 2009

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Wall Street Journal Microtrends Column: Boss Nation by Mark Penn

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 3, 2009 It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man. According to the Census, more […]

August 3, 2009

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