Business Week: Pinning Down the New American Shopper by Mark Penn

Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]

October 17, 2009

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Wall Street Journal Microtrends Column: Green Workers

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and politicians no longer talk about simply creating jobs — now they are creating “green jobs.” Just in the stimulus bill alone, there are said to be four million new green […]

February 19, 2009

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