TIME Ideas: The Case for Negative Campaign Ads

  TIME IDEAS The Case for Negative Campaign Ads Negative advertising can raise legitimate questions about candidates and are actually good for democracy It’s quite popular to condemn negative advertising. It’s a great applause line on the stump. Newark Mayor Corey Booker recently got front-page headlines by condemning Obama’s ads […]

May 23, 2012

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Time Magazine: Mark Penn on The Pessimism Index

By MARK PENN Published June 30, 2011 Just 10 years into a new century, more than two-thirds of the country sees the past decade as a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on the decade since the tragic events […]

June 30, 2011

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Mark Penn on the 2012 Presidential Election [VIDEO]

Mark Penn talks about the outlook for President Barack Obama’s reelection campaign and potential for new Republican candidates on Bloomberg Television’s “InBusiness with Margaret Brennan.” View the video at

June 23, 2011

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GQ Magazine: Mark Penn on How Obama Can Lose

The chief adviser to Hillary and Bill understands a thing or two about winning, losing, and Obama. Here he explains to GQ’s Lisa DePaulo how Obama could still end up out of a job next fall. 1. He Takes Another Big Risk—and Flops “Obviously, he took the biggest risk of […]

June 16, 2011

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Arthur W. Page Society: Advising the CEO and The King’s Speech

By MARK PENN Published April 19, 2011 While The King’s Speech was a great movie, it was also a great example of how to advise a CEO or other important leader. As the story unfolds, Lionel Logue, the King’s speech therapist, goes from the unwanted outsider to the trusted adviser […]

April 20, 2011

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The Huffington Post: The Odds on Obama

By MARK PENN Published April 5, 2011 Only two Democrats in the last 90 years have been reelected to a second term — Franklin Roosevelt and Bill Clinton. The rest of the Democrats have seen their presidencies cut short, and so the historical odds of Obama winning a second term […]

April 5, 2011

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