Microtransactions and Beyond
By MARK PENN Published August 19, 2008 During the Super Bowl, the seventh game of the World Series and the “American Idol” finale, Americans can be counted on to sit in front of their television sets. The same is true of the quadrennial political conventions. America is a country that […]
By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective. The 2008 presidential race is shaping up to be a […]
By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have […]
By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater. In the relentless quest to find the soccer moms of this […]
Q&A Cafe with Carol Joynt: Video 3/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Marriage and Parenting.
Q&A Cafe with Carol Joynt: Video 2/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Love and Romance, including Sex Ratio Singles and Late Breaking Gays.
Q&A Cafe with Carol Joynt: Video 1/3 Mark Penn discusses how he got into polling and why it interests him.
Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]
The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.