Mark Penn Participates in BusinessWeek’s 2009 Media Summit

Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]

March 18, 2009

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Wall Street Journal Microtrends Column: New Info Shoppers

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published January 8, 2009 With so much attention on psychological marketing these days — finding new ways to tap into people’s heads — perhaps the single most neglected trend out there is the move towards more […]

January 8, 2009

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Politico: What’s ‘in’ is now ‘out’

By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell […]

October 14, 2008

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