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The New York Times Magazine: The Guru of Small Things

June 18, 2000

Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. Now he’s thinly slicing New Yorkers to get Hillary to the Senate.

Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.

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