Microtransactions and Beyond
Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author Says He’s No Karl Rove Mark Penn is a self-described numbers junkie who started out as a shy boy from the Bronx, N.Y. Penn’s shyness has actually become an asset — he wanted to discover what people were […]
Finding Big Meaning in Small Trends In 1996, pollster Mark Penn highlighted what he thought was an important Democratic constituency: soccer moms. Now, he’s got a new book out. He tells Kai Ryssdal of a new trend — young people minding their knitting.
Mark Penn’s interview with ABC News in September 2007. To view the video, please visit the ABCNews video archive.
Mark Penn discusses the big idea behind his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes
Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds of friends? An extreme commuter, whose long journey is turbocharging the caffeine industry? A single woman, who is surprised to be on the shelf but has lots of gay […]
Survey Says: Geeks Are Cool A forthcoming book by Mark J. Penn, the CEO of PR heavyweight Burson-Marsteller, proposes that – are you ready? – geeks are not antisocial losers. According to his polling about social trends, which he relates in Microtrends: The Small Forces Behind Tomorrow’s Big Changes, the […]
Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as the Clintons’ left hemisphere, drafting and interpreting meticulous and incessant surveys to furnish them, along with his other clients, with the market-tested language and policies to get them into […]
Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore’s policies. They just […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.