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What Companies Can Learn from Political Campaigns

By MARK PENN Published December 21, 2011 With the Republican primaries now just weeks away, the range of observers who are watching polls and assessing campaign strategies is expanding beyond political wonks and news junkies. While politics has always been an avid spectator sport, lately it’s become a field that […]

December 22, 2011

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The Space at America’s Centre [VIDEO]

Mark Penn considers the statistical likelihood of a third-party candidate in the US presidential election in this video from the gala dinner of The Economist’s World in 2012 Festival on December 1st 2011 in New York City.

December 1, 2011

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TIME Magazine: Mark Penn and Karen Hughes Faceoff: Can the Republican Candidates Recover From Their Recent Implosion?

Can the Republican Candidates Recover From Their Recent Implosion? Republican strategist Karen Hughes and Democratic pollster Mark Penn in their bi-weekly faceoff about Election 2012 Penn: Republican presidential candidates are daily violating President Reagan’s 11th Commandment — Thou shalt not speak ill of any fellow Republicans. From debate finger-pointing to […]

November 10, 2011

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Bloomberg: Burson-Marsteller Chief Mark Penn on How to Handle a Crisis

Burson-Marsteller Chief Mark Penn on How to Handle a Crisis “As a leader, you have to balance the desire to say something right away with the need to get the facts,” Mark Penn, chief executive officer of Burson- Marsteller, says in Bloomberg Businessweek’s Sept. 26 edition. “People typically err on […]

September 23, 2011

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The Huffington Post: Finding the American Spirit After 9/11

By MARK PENN Published Septermber 12, 2011 America continues to look for its true spirit in a post 9/11 world. Just as the Vietnam war reset expectations about America in the world, so 9/11 changed America’s outlook in the opening of the 21st century. Coming off of the Clinton administration […]

September 13, 2011

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