Variety: Movie Tracking Specialist NRG Bought by Mark Penn’s Stagwell
Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price.
The firm, which has over 100 employees and offices in Los Angeles and London, provides Hollywood studios with tracking data in the weeks leading up to the release of their movies.
“We are excited to welcome NRG into the Stagwell family of companies and as a market research practitioner for the last 40 years I’m particularly pleased to add these key capabilities,” said Penn. “NRG has been a global leader in Hollywood market research and we see product innovation as a key ingredient for success in a rapidly changing entertainment marketing landscape.”
