Microtransactions and Beyond
Mark Penn ranks #10 on PRWeek’s PR Power List of the 25 most powerful leaders in the industry in 2009. Mark Penn [’08 rank – #10] CEO, Burson-Marsteller Last year wasn’t easy for Mark Penn. His candidate lost the presidential primary, and his actions were publicly cited for the loss […]
Why don’t you start by telling me some of the toughest moments you’ve been through when advising people in tough situations. The truth is that in today’s world, there’s no success without failure. If you can’t tolerate a failure, it’s virtually impossible to have a successful life. The road to […]
Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author Says He’s No Karl Rove Mark Penn is a self-described numbers junkie who started out as a shy boy from the Bronx, N.Y. Penn’s shyness has actually become an asset — he wanted to discover what people were […]
Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as the Clintons’ left hemisphere, drafting and interpreting meticulous and incessant surveys to furnish them, along with his other clients, with the market-tested language and policies to get them into […]
Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore’s policies. They just […]
Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn King of polls Mark Penn helped Bill Clinton to win, tells Bill Gates what to do, and BP and Ford hang on his every […]
Policy and Politics by the Numbers One night a week, a select group of White House aides and Cabinet members would file into the Yellow Oval Room in the White House residence. And Bill Clinton, the most polished and talkative politician of his era, for once would let someone else […]
Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. […]
Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn Masters of the Message: Inside the high-tech machine that set Clinton and Dole polls apart Publish at Scribd or explore others: Magazines & Newspape masters of the messa mark penn
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.