Microtransactions and Beyond
Why don’t you start by telling me some of the toughest moments you’ve been through when advising people in tough situations. The truth is that in today’s world, there’s no success without failure. If you can’t tolerate a failure, it’s virtually impossible to have a successful life. The road to […]
Mark Penn recalled his days at the Harvard Crimson newspaper, and spoke about current microtrends and macrotrends on the rise, including the increased confidence in the political process and the media’s transition from print to screen. In communication, Mark also noted the power of television events to drive online action […]
“Mark did a fine job for me in 1995 and 1996, during the government shutdown and my re-election campaign. He also helped the Democrats win House seats in 1998, when we were badly outspent and pundits predicted losses of 25 to 35 seats. The last time the President’s party won […]
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and see” stance these past few weeks as uncertainty continued to drive the markets and outlook for the PR firm business and beyond. Yet that holding pattern may shake […]
Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author Says He’s No Karl Rove Mark Penn is a self-described numbers junkie who started out as a shy boy from the Bronx, N.Y. Penn’s shyness has actually become an asset — he wanted to discover what people were […]
Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as the Clintons’ left hemisphere, drafting and interpreting meticulous and incessant surveys to furnish them, along with his other clients, with the market-tested language and policies to get them into […]
Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore’s policies. They just […]
Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn King of polls Mark Penn helped Bill Clinton to win, tells Bill Gates what to do, and BP and Ford hang on his every […]
Policy and Politics by the Numbers One night a week, a select group of White House aides and Cabinet members would file into the Yellow Oval Room in the White House residence. And Bill Clinton, the most polished and talkative politician of his era, for once would let someone else […]
Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.