By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 14, 2009 Not long ago, everyone in America wanted to be a member of the “middle class.” In fact, as many as 53% of Americans described themselves that way to pollsters. But with the […]
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Mark Penn recalled his days at the Harvard Crimson newspaper, and spoke about current microtrends and macrotrends on the rise, including the increased confidence in the political process and the media’s transition from print to screen. In communication, Mark also noted the power of television events to drive online action […]
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“Mark did a fine job for me in 1995 and 1996, during the government shutdown and my re-election campaign. He also helped the Democrats win House seats in 1998, when we were badly outspent and pundits predicted losses of 25 to 35 seats. The last time the President’s party won […]
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By MARK PENN Published November 11, 2008 Barack Obama promised he would lower taxes for 95 percent of Americans and presumably raise them for the 5 percent who benefited most under President Bush’s tax policies. But, remarkably, the most affluent 5 percent supported Obama and that was perhaps the key […]
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By MARK PENN Published October 28, 2008 This election promises to offer a fundamental realignment that could stand for decades to come as young moderate voters become the driving force for change in the presidential race. These more socially tolerant, opportunity-oriented voters are the ones likely to put Barack Obama […]
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Mark Penn participates in panel entitled “Media Power Vs. Political Power: The 2008 Election Re-defining the Relationship” alongside senior correspondents from the major news outlets, as part of Time Warner’s Politics 2008 Summit: The Media Conference for the Election of the President. To view the video, please visit the Digital […]
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By MARK PENN Published September 29, 2008 The financial crisis has redefined the presidential race, bringing into stark relief the candidate who can deal with the complexities of the global markets and return the country to prosperity over the next four years. The race is no longer about change, experience, […]
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By MARK PENN Published September 24, 2008 The two prep teams for the presidential debates are moving into high gear, readying their candidates for the ring, knowing the stakes are probably the highest since the Kennedy-Nixon face-offs played a decisive role in the 1960 election. The winner of Friday’s presidential […]
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By MARK PENN Published September 17, 2008 The outcome of the 2008 election will, like the last two presidential campaigns, come down to a small number of voters in a few places. Yet those votes will be affected by big, overarching events such as the emergence of Republican vice presidential […]
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By MARK PENN Published September 9, 2008 Here’s my post-convention take on the most important questions likely to decide the general election. Who won the conventions? No one — or everyone — won. The post-convention polls suggest that the party gatherings did not fundamentally change the race — this is […]
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