Microtransactions and Beyond
Reviewing President Obama’s first 100 days in office, with Mark Penn, president of Penn, Schoen & Berland Associates and CNBC’s Dennis Kneale. Mark Penn says President Obama is showing great “experience, leadership, and ability to answer one crisis after another”. Watch the video now at CNBC
WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
By MARK PENN Published February 20, 2009 If the $800 billion stimulus bill works, Barack Obama will go down as a great president who took bold and decisive action at a time of growing national crisis — and the midterm elections, and even his reelection, will be a breeze. If […]
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and see” stance these past few weeks as uncertainty continued to drive the markets and outlook for the PR firm business and beyond. Yet that holding pattern may shake […]
By MARK PENN Published November 11, 2008 Barack Obama promised he would lower taxes for 95 percent of Americans and presumably raise them for the 5 percent who benefited most under President Bush’s tax policies. But, remarkably, the most affluent 5 percent supported Obama and that was perhaps the key […]
By MARK PENN Published November 4, 2008 The presidential campaign, in the end, had no October surprises beyond the worsening economic crisis. No game-changing ads. No candidate slip-ups of any magnitude. And so this election looks pretty straightforward — moderate voters have switched to the Democratic column, and change is […]
By MARK PENN Published October 28, 2008 This election promises to offer a fundamental realignment that could stand for decades to come as young moderate voters become the driving force for change in the presidential race. These more socially tolerant, opportunity-oriented voters are the ones likely to put Barack Obama […]
By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell […]
Mark Penn participates in panel entitled “Media Power Vs. Political Power: The 2008 Election Re-defining the Relationship” alongside senior correspondents from the major news outlets, as part of Time Warner’s Politics 2008 Summit: The Media Conference for the Election of the President. To view the video, please visit the Digital […]
By MARK PENN Published September 29, 2008 The financial crisis has redefined the presidential race, bringing into stark relief the candidate who can deal with the complexities of the global markets and return the country to prosperity over the next four years. The race is no longer about change, experience, […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.