Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
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Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
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Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
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Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 14, 2009 Not long ago, everyone in America wanted to be a member of the “middle class.” In fact, as many as 53% of Americans described themselves that way to pollsters. But with the […]
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The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 3, 2009 With all the stimulus ready to go into more broadband, bigger tax cuts and infrastructure, some of America’s most expensive societal investments are also on the decline and in need of a […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 19, 2008 For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are. But now we learn that the real […]
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