By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
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Embedded video from CNN Video Mark says President Obama’s approval numbers are good, considering the tough economy and the fight for healthcare reform. View the video online at the Lou Dobbs Tonight website.
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By MARK PENN Published July 9, 2009 Unless some tough decisions are made soon, rising jobless figures will most likely hit what could be a public opinion and political tripwire: 10 percent unemployment. If and when the country crosses that line, it will be the No. 1 news story for […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 17, 2009 Doom and gloom are in, optimism is out. The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the […]
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Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
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Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
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WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
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Visit msnbc.com for Breaking News, World News, and News about the Economy Strategist Mark Penn discusses how unprepared the US is for the newly unemployed masses
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