By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
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Rima Adler had exchanged a couple of messages with a guy on JDate, but hadn’t yet read his profile. When she finally did, she saw something she wasn’t expecting—he wasn’t Jewish; it said so in capital letters. The 34-year-old District resident quickly wrote back to tell the man that she […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 9, 2009 I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 23, 2009 Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes. But now, welcome […]
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Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn. Listen to the show below or at wnyc.org:
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 16, 2009 There’s always been lots of talk in this country about income inequality, but very little about lifestyle disparities, differences which are pulling American elites farther and farther away from mainstream America. These […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 7, 2009 Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. Its penetration in the U.S. is estimated at 18%, and it […]
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