Microtransactions and Beyond
By MARK PENN Published October 27, 2009 Republicans suggest that the aggressive move by the Obama White House to take on people and organizations that disagree with it and oppose its policies is an unprecedented abuse of government resources. This is, of course, nonsense. The Obama team is engaged in […]
Burson-Marsteller CEO and former Hillary Clinton presidential campaign chief strategist Mark Penn appeared on Fox News’ ‘Fox and Friends’ this morning to discuss Hillary Clinton’s performance over her first nine months as Secretary of State. Watch the video at FoxNews.com
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
By MARK PENN Published October 6, 2009 We are in the midst of the Obama administration’s most important week to date, as it faces three decisions that, taken together, could very well shape its legacy. Read Full Article
By MARK PENN Published September 25, 2009 President Barack Obama can’t be faulted for following the failed Rose Garden strategy of some of his predecessors. Instead, he is inventing a new approach — a prime-time strategy that has him out, about and on television virtually all the time. By and […]
Mark Penn participated in a Morning Joe panel prior to President Obama’s statement on Iran’s concealment of a nuclear facility. Mark predicted that foreign policy matters will now take center stage, and it will be a critical time for the Obama administration’s policies in both Iran and Afghanistan. Watch the […]
Rima Adler had exchanged a couple of messages with a guy on JDate, but hadn’t yet read his profile. When she finally did, she saw something she wasn’t expecting—he wasn’t Jewish; it said so in capital letters. The 34-year-old District resident quickly wrote back to tell the man that she […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 9, 2009 I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.