Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]
Read More
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]
Read More
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and see” stance these past few weeks as uncertainty continued to drive the markets and outlook for the PR firm business and beyond. Yet that holding pattern may shake […]
Read More
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published January 8, 2009 With so much attention on psychological marketing these days — finding new ways to tap into people’s heads — perhaps the single most neglected trend out there is the move towards more […]
Read More
At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website
Read More
Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising trends predicted for 2008 politics, business, and culture.
Read More
Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]
Read More
The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]
Read More
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
Read More