CNBC: Mark Penn on Congress’ approval rating
On CNBC, Mark Penn reviewed the latest NY Times-CBS News poll showing that 75% of Americans disapprove of the way Congress is handling their job. Watch the video now at CNBC
Microtransactions and Beyond
On CNBC, Mark Penn reviewed the latest NY Times-CBS News poll showing that 75% of Americans disapprove of the way Congress is handling their job. Watch the video now at CNBC
Obama’s first year: Mark Penn’s take President’s slide in the polls is “cause for concern,” but not irreversible. Mark J. Penn, who served as the chief strategist for Hillary Clinton’s presidential campaign, has some views about where President Barack Obama stands near the end of his first year in office. […]
Democratic strategist Mark Penn appeared on CNBC’s The Kudlow Report yesterday to discuss approval ratings for Congress and President Obama. Watch the video at CNBC.com
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
Rima Adler had exchanged a couple of messages with a guy on JDate, but hadn’t yet read his profile. When she finally did, she saw something she wasn’t expecting—he wasn’t Jewish; it said so in capital letters. The 34-year-old District resident quickly wrote back to tell the man that she […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]