Microtransactions and Beyond
By MARK PENN Published October 28, 2008 This election promises to offer a fundamental realignment that could stand for decades to come as young moderate voters become the driving force for change in the presidential race. These more socially tolerant, opportunity-oriented voters are the ones likely to put Barack Obama […]
By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective. The 2008 presidential race is shaping up to be a […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.