By MARK PENN Published March 2, 2011 It’s time we added the first 21st Century amendment to the Constitution — an amendment that parallels the First Amendment but explicitly prohibits the government from ever shutting down the Internet. Freedom of the Internet in today’s world is just as important as […]
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Mark Penn answered questions on the diversity of Microtrends that are impacting society in Huntsville, Alabama and in America at large. Watch the video at the Huntsville Newswire
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How Can Obama Rebound? Though BP managed to stop the spread of oil from its broken well last week, President Obama has been able to do little to stop the drop in his public approval ratings, which now, according to a new ABC News-Washington Post poll, hover just above 40 […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 7, 2009 Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. Its penetration in the U.S. is estimated at 18%, and it […]
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Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
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Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published January 8, 2009 With so much attention on psychological marketing these days — finding new ways to tap into people’s heads — perhaps the single most neglected trend out there is the move towards more […]
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By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell […]
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