At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website
Read More
Q&A Cafe with Carol Joynt: Video 3/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Marriage and Parenting.
Read More
Q&A Cafe with Carol Joynt: Video 2/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Love and Romance, including Sex Ratio Singles and Late Breaking Gays.
Read More
Q&A Cafe with Carol Joynt: Video 1/3 Mark Penn discusses how he got into polling and why it interests him.
Read More
Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising trends predicted for 2008 politics, business, and culture.
Read More
The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]
Read More
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
Read More